Countless Ways to Play
From classic wooden toys to realistic pretend play sets, Melissa & Doug products spark imagination and wonder through screen-free, open-ended play! We make well-crafted toys that are developed with care to be passed down from generation to generation or shared family to family. When kids pretend with Melissa & Doug, anything is possible!
Mix & Match
Mix-and-match 30+ pieces to recreate Ariel's signature looks.
Mix-and-match 30+ pieces to recreate Ariel's signature looks.
Includes one wooden play Ariel, a doll stand, and magnetic pieces of clothing and accessories.
Skill-Building Toy
Promotes pretend play, fine motor skills, and more.
With more than three decades of experience, we’re a brand you can trust. Our safe and durable toys inspire imaginative play and are designed to stand the test of time and be passed down through generations.
We use wood whenever we can because it’s renewable and durable. To ensure the world has healthy forests AND high-quality wooden toys, we’ve committed to planting 10 million trees by 2030.
100% Screen-Free No screens, no apps, just good wholesome toys for hours of kid-powered fun! Each one of our products is designed to engage children in the joy of imaginative, hands-on play.
Product Description
Mix and match 35 clothing and accessory pieces to tell the tale of the Little Mermaid – or create your own fashion story with Ariel! The wooden magnetic Belle doll fits into a wooden stand for pretend play. With sturdy wooden pieces in coordinating designs, there are countless combinations to create and tales to tell that are sure to make a splash. The doll, stand, and pieces all store in a sturdy wooden tray. This unique dress-up doll helps kids three and older develop hand-eye coordination and fine motor, counting, and sorting skills, and encourages creative expression and imaginative play.Brand Story
By Melissa & Doug
From the Manufacturer
From classic wooden toys to crafts, pretend play, and games, Melissa & Doug products provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose.
Since the company’s founding more than 25 years ago, Melissa & Doug has consistently delivered innovative products that inspire open-ended thinking, encourage kids to see new possibilities, and offer Countless Ways to Play. It’s part of a bigger vision to Take Back Childhood. Because by giving children a true childhood with the space and freedom to explore their world, we give them a path to realizing their full potential!See more